Major Online Press Release Distribution Services
When publishing a press release, it is recommended to seek out online distribution services to ensure that your press release reaches a large number of eyes and will do the most work it can for your company.
There are a gazillion places to send press releases. Some of them charge fees for distribution and others don't. Some services submit press releases to search engines and some don't. Some press release distribution services charge online searchers fees to view the press release. Even when a press release distribution service submits press releases to search engines, only some of them actually rank in search engine results. In short, being knowledgeable about where to submit an online press release is part of making sure that press release delivers value to your company.
When it comes to media and advertisement, you often get what you pay for, so keep that in mind when comparing the rates between paid press release distribution services. The services for the best distribution services are not cheap, but they are often worth it for the revenue that the use of these services can generate for your company.
The "biggest" names in press release distribution services are PR Newswire, Market Wire, and Business Wire. Outlines of these press release distribution services are profiled below.
PRNewswire: PR Newswire is one of the biggest, if not the biggest, name in the press release distribution industry. PR Newswire costs money, and the price isn't measured in nickels and dimes, but press releases hosted on PR Newswire find their way into search results and are accessible indefinitely through the PR Newswire archive. PR Newswire also utilizes internal search features to find press releases by company name or industry.
Business Wire: Business Wire is the other "big" name in press release distribution. Business Wire press releases are often picked up by publications like Yahoo! and Forbes, which makes it valuable as a news source and advertising material. Business Wire costs a pretty penny for its service, but like PR Newswire, it delivers results and allows internal site searching by company and industry.
Market Wire: Market Wire is newer than both Business Wire and PR Newswire, but it has established credibility as a press release distribution source. Press releases distributed through Market Wire also show up in search engine results. Furthermore, because Market Wire is newer, it also offers more competitive rates.
Other known names in press release distribution include PR Web, PrimeZone, Beyond Wire, PR Free, Press Media Wire, Open Press, PR Leap, and dozens more.
Remember that submitting a press release online is different than distributing a press release through print mail. It is possible to optimize a press release for the internet so that your press release stands a better change of ranking for targeted query searches. Also, make sure that you follow directions in formatting your press release for online distribution. Remember that before anything else, a press release must be readable!
Resources
Visit PR Newswire
Visit Business Wire
Visit Market Wire